In 2017, Fountain were approached by Chris Gay, the owner of Whitethorn Accountants, which is based in Hull, United Kingdom. Chris has run his cloud accountancy company for a couple of years now and was concerned that his initial branding identity was starting to look outdated and wanted to push his business forward by having a full re-brand.
After discussions about how he could move forward with the design, Chris gave us a brief to create a new branding identity for his cloud accountancy company as well as print material including posters, business cards etc.
In his brief, Chris wanted the branding identity to reflect his business being a remote cloud service, with a modern and icon based look and feel. With this in our thoughts we explored numerous styles of rounded typefaces and after showcasing these to Chris, he instantly became a fan of the typeface, Planer Bold.
After deciding on the typeface, we researched a lot of accountacy / cloud terminology and visual design. This helped us come up with the iconography, which we created to replicate the same weight and rounded edges as the typeface so they would compliment each other on all mediums.